about THE PROJECT
A boutique women’s luxury sportswear brand commissioned a design for runners to wear during a marathon in London that they were sponsoring. They wanted a fun and playful legging design to help raise the profile of their brand.
Starting with the theme ‘ Conquer from within’ I used the idea of ‘war paint’ as inspiration for the solid geometric pattern. I then softened this with the floral line art, to create a strong but feminine design.
Illustration by The Paper Town
To see more, have a look at the projects below.